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Journalism clippings

Publications in which my articles have appeared include Adline, Brand Strategy, Business Age, Business Evolution (Cable & Wireless publication), Business Franchise, Connect, The Customer Report, Director, DM Business, Enable (Energis publication), Eurograduate, European Retail News, FX, The Grocer, In-Store Marketing, Lighting Design, Marketing Week, Meetings & Incentive Travel, Mindtonic, NB (KPMG Consulting customer publication), PR Week, Precision Marketing, Professional Recruiter, Recruit, Retail Equipment & Design, Solutions (Sage), The South Africa Times and Tate magazine. 

Please browse a few examples to show some of the topics I've covered, and do contact me if you'd like more information.

Back Story (An exploration of the back of house facilities in a Four Seasons Hotel, published in the customer magazine)

Selling passenger aircraft
(A feature about Boeing's live brand experience strategy, published in Field Marketing)
‘Selling passenger aircraft is a high-level activity: it involves serious money, decision makers include CEOs and senior government officials and a single purchase can take several years to come to fruition …’


Rebirth of an icon
(A look at the bold renovation of a striking example of Brutalist architecture, featuring an interview with the architect tasked with the controversial project. Published in the Amathus Hotel's customer magazine.)

Artist profile: Richard Wentworth
(Interview published on Artshub online artists' community)
‘When British sculptor Richard Wentworth received an invitation to spend several months making art in the divided city of Nicosia, Cyprus, he seized the opportunity to work in a completely different environment from his native north London. The result was an engaging exhibition of new pieces that speak volumes about the complex nature of the location – and of the artist himself...'

Global brand, local flavour (an interview with a McDonalds franchisee, looking at community engagement and local brand development, published in Business Franchise)

In the Family
(A feature on the challenges facing multi-generational family businesses, published in RED)
‘... family concerns...can’t afford to rest on the laurels of their founding fathers. The current competitive climate is forcing these firms to reassess their business practices if they are to survive...’


Far Cry (an examination of a major charity's redesign of its high street stores, published in RED)

The card game that calls for high stakes (an article on loyalty card schemes, published in The Grocer)

Passing the baton (a feature on leadership development, published in Professional Recruiter)

Building a brand name
(Pubished in Eurograduate, print and online newsletter for students)
'From burgers to bonds, everything money can buy now seems to have a brand identity. Areas of activity that never previously embraced branding are adopting commercial branding principles. Even employers are applying branding principles to themselves to attract the best staff. But what is a brand exactly and how is it created?...'?

Copywriting samples

Here are a few brief texts to give an idea of some of the kinds of writing I do. I also write longer documents such as reports and business proposals, which are confidential and cannot be shown on the site. Do feel free to contact me to discuss the full range of copywriting I do.

Some short SEO marketing articles

An online product guide

A customer flyer